Client: eBay Motors
Re-concept Cars
EXPERIENTIAL
EDITING
INFLUENCER MARKETING
Role: Editor
The brief was to create a promo video around eBay Motors first “Re-concept car show” where they’d follow 4 different auto influencers in their journey of updating a car with used eBay Motors parts and revealing it at the car show. Using a mix of influencer-generated content and footage of the in-person event I edited a digital first PR piece.the challenge was it had to be ready by the day after the event.
We created a framework where we had an edit of the UGC content that we could then bring in the live event footage as it was occurring so that we could hand in the piece to the press the day after the event happened.
The brief was to create a promo video around eBay Motors first “Re-concept car show” where they’d follow 4 different auto influencers in their journey of updating a car with used eBay Motors parts and revealing it at the car show. Using a mix of influencer-generated content and footage of the in-person event I edited a digital first PR piece.the challenge was it had to be ready by the day after the event.
We created a framework where we had an edit of the UGC content that we could then bring in the live event footage as it was occurring so that we could hand in the piece to the press the day after the event happened.
AMALA STUDIO
NYC LONDON SANTO DOMINGO
NYC LONDON SANTO DOMINGO