Client: NZCA Lines
Universal Heartbreak
DIRECTION
CREATIVE DIRECTION
MUSIC VIDEOS
ART DIRECTION
Role: Creative Director, Director/Writer, Set Designer
I creative directed the new EP campaign for British Synth Pop artist NZCA Lines’ “Universal Heartbreak” and separately produced and directed the music video for the title track “Universal Heartbreak”.
The piece was really inspired by Nan Goldin’s photographs, especially “Ballad of Sexual Dependency”, and separately by Pre-Raphaelite paintings, specifically Henry Wallis’s “The Death of Chatterton”. Also 90s luxury fashion ads of sad, sexy models.For the exterior NYC shots the intro sequence to “Manhattan” was my main inspiration; So, lots of 1990s nostalgia at play.
I was after a nostalgic melancholy and wanted the video to feel like u were intruding on an intimate moment. I wanted that feeling of looking at an old printed photo of you and your friends, or an ex lover, and having to like, grasp at your chest because the emotion is too much.
Credits:
Photographer: Cynthia Villamil
Graphic Design/Typography: Vittorio Perotti of Yohoho Studio
Director of Photography: Isabel Padilla
Editor: Eren Gulfiidan
I creative directed the new EP campaign for British Synth Pop artist NZCA Lines’ “Universal Heartbreak” and separately produced and directed the music video for the title track “Universal Heartbreak”.
The piece was really inspired by Nan Goldin’s photographs, especially “Ballad of Sexual Dependency”, and separately by Pre-Raphaelite paintings, specifically Henry Wallis’s “The Death of Chatterton”. Also 90s luxury fashion ads of sad, sexy models.For the exterior NYC shots the intro sequence to “Manhattan” was my main inspiration; So, lots of 1990s nostalgia at play.
I was after a nostalgic melancholy and wanted the video to feel like u were intruding on an intimate moment. I wanted that feeling of looking at an old printed photo of you and your friends, or an ex lover, and having to like, grasp at your chest because the emotion is too much.
Credits:
Photographer: Cynthia Villamil
Graphic Design/Typography: Vittorio Perotti of Yohoho Studio
Director of Photography: Isabel Padilla
Editor: Eren Gulfiidan
Universal Heartbreak Music Video
Covers
AMALA STUDIO
NYC LONDON SANTO DOMINGO
NYC LONDON SANTO DOMINGO