Client: NZCA Lines
Pure Luxury
DIRECTION
ART DIRECTION
MUSIC VIDEOS
DANCE
I co-directed and co-wrote plus art directed a musical inspired music video for NZCA Lines “Pure Luxury” track.
“A superficial beauty hiding a grotesque underbelly,” Lovett tells Billboard. “I always pictured this song as a go-go freakout, like those 1950s musical with dancers and a colorful stage set.”
CREDITS:
Directed, Produced, Written: Alina Rancier and Michael Lovett
Art Director: Alina Rancier
Director Photography: Matt Klammer
“A superficial beauty hiding a grotesque underbelly,” Lovett tells Billboard. “I always pictured this song as a go-go freakout, like those 1950s musical with dancers and a colorful stage set.”
CREDITS:
Directed, Produced, Written: Alina Rancier and Michael Lovett
Art Director: Alina Rancier
Director Photography: Matt Klammer
AMALA STUDIO
NYC LONDON SANTO DOMINGO
NYC LONDON SANTO DOMINGO