Client:
Art21
IRL/url branding and promo
MOTION DESIGN
VISUAL ARTS
Role: Motion Designer & Animator
I was commissioned by Art21 to develop the new logo and motion language for their film series IRL/url, presented by the Chanel Culture Fund. My work also included creating the promotional trailers, event merchandise, posters, and postcards for the live launch.
The logo was designed to embody the dual nature of the series’ concept: the tension between the physical and digital worlds. For the IRL side, I created an organic, constantly shifting logotype that feels alive and tactile. In contrast, the urlside draws from mechanical, typewritten aesthetics to capture the precision and structure of the digital realm.
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Series Logo Design and Animation
I was commissioned by Art21 to develop the new logo and motion language for their film series IRL/url, presented by the Chanel Culture Fund. My work also included creating the promotional trailers, event merchandise, posters, and postcards for the live launch.
The logo was designed to embody the dual nature of the series’ concept: the tension between the physical and digital worlds. For the IRL side, I created an organic, constantly shifting logotype that feels alive and tactile. In contrast, the urlside draws from mechanical, typewritten aesthetics to capture the precision and structure of the digital realm.
Series Logo Design and Animation
HD Promotional Trailer for the Series
Promotional Trailer Vertical
End Animation Montage
Live Event Presentation and Q&A
Tote Bag Front and Back
ALINA RANCIER 2026